Businesses

The CASTLE Approach helps businesses identify areas of improvement and initiatives that the business can engage in in order to increase profitability and success.

CASTLE is an acronym that stands for:

Control
Aspirations
Strategy
Tactics
Leverage
Evolution

Control refers to the business owner’s mastery of the financial performance of the business, from knowing his or her breakeven volume to understanding and improving the key levers that have the most impact on revenues and profit. Most business owners do not pay enough attention to projecting and meeting key metrics. This system helps business owners get control of their business and grow it proactively, while focusing on the numbers that really matter.

Aspirations are the business owner’s long-term goals for the business. Without high aspirations for the business, owners are not motivated to make any changes or difficult decisions required for lasting success.

Strategy is a plan for the business to compete and dominate its market. Clarity on market positioning, target customer, products, services, and what the business does best is very important to ensure long lasting success.

Tactics are ways to achieve business metrics and create a profitable enterprise and get visible in their marketplace.

Leverage refers to a variety of ways for the business owner to build a business that runs without him or her. With proper leverage, the business owner can focus on setting direction and standards, make more valuable use of his or her time, build an enterprise that has significant worth, and achieve his or her aspirations.

Evolution describes the way that the business owner will continue to learn and develop, including new skills, attitudes, beliefs, and knowledge.

Request your free CASTLE assessment and see which areas need most attention! To receive your FREE CASTLE assessment e-mail us at freecastle@phpluscoaching.com